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How to use social media to gain sales leads
Businesses are always striving to find new ways to generate new business and sales leads. One of the most talked about methods at the moment is via social media. However, this must be done with careful...
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[Webinar] Social Media Monitoring and Engagement for Utilities
On June 11th Sentiment Metrics is taking part in a webinar on Social Media Monitoring and Engagement for Utilities. Utilities face a specific challenge when it comes to social media. The product is a...
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15 Social Customer Service Statistics
Social customer service would appear to be the fastest growing area of social media. It has huge potential to help brands reduce costs, increase customer retention, avert crises, create brand awareness...
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Banking on social CRM
Social media and the financial industry… you may think they are like chalk and cheese. However as more and more companies start to bring this new digital technology into their marketing strategies,...
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Mancini gets the boot – the social reaction
In the past few weeks, football management in Manchester has shifted dramatically. Firstly the big man in football, Sir Alex Ferguson, announced his retirement after 26 years at Manchester United and...
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Poor Customer Service Costs UK Businesses £12 Billion Every Year
Businesses put so much effort into attracting new customers that they often neglect their existing ones. The impact of this is highlighted in new research which estimates that UK businesses lose £12...
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Social Media Monitoring for Financial Services
Sentiment Metrics recently took part in a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and...
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The social reaction to the British and Irish Lions line up
At Tuesday lunchtime, many rugby supporters were eagerly awaiting the announcement of the squad for the British and Irish Lions tour of Australia, which gets underway next month. (Image from:...
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Virgin Media’s billing mishap goes viral on Facebook
Picture this… you’ve just lost a member of your family and you’re grieving. The last thing you need is insensitivity from one of your service providers. This is exactly what happened recently to one...
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What gets the conversation flowing on social for water companies in the UK?
In the UK, everyday life can often come to a standstill in an instant. Water providers are just one of many utility companies that people rely on day in, day out. So when something out of the ordinary...
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Webinar: Social Media Monitoring for the Finance Industry
On Thursday 18th April, Sentiment Metrics is taking part in an intriguing webinar on Social Media Monitoring for Financial Services. Our own CEO Leon Chaddock will draw on his own industry experience...
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If you’ve just launched a new service, don’t get grounded on social customer...
At last it’s getting a bit warmer and some of you might be thinking about a city break in Europe, fancy a couple of days in Barcelona, Marrakesh or Venice. If you want to fly, and travel light,...
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The Value of Social Media Monitoring for B2B Organisations
Last week we attended the UK’s leading Social Media Measurement and Monitoring conference, #Measure13. The event was hosted by Our Social Times and attracted industry experts from across the globe....
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Social Media Analysis of #Measure13
As Gold Sponsor of last week’s #Measure13 conference in London, we’ve been busy monitoring the social conversation surrounding the event. Social Buzz Searching across the Twitter firehose, we found an...
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How does Associated British Foods fare on social?
Associated British Foods (ABF) … which of its brands first spring to mind? Your list should include Twinings, Kingsmill, Silver Spoon, RYVITA, and Primark. These are all part of this international...
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Who won the #budget2013 Twitter battle?
The Chancellor of the Exchequer, George Osborne, has had a busy week. Not only has he delivered the budget, he’s also joined Twitter. He quickly racked up over 30,000 followers as he and the...
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The Social Prediction of Osborne’s Budget 2013
At lunchtime today many people will be eagerly awaiting the budget announcement by the Chancellor George Osborne when he will outline his proposed plans for the economy. With the potential for more...
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@Pontifex is back
Religion… A topic that often gets a lot of people talking. Wednesday night was no different as many gathered in St Peter’s Square in Rome watching out for the white smoke signal from the chimney of the...
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Integrating niche networks into your social strategy
Christian Arno from Social Media Today has said: ‘The world of social media might be crowded, but that’s certainly not stopping new players entering the market.’ These days, businesses are integrating...
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Three’s dancing pony goes viral on social
The advert has only been out a week and already a lot of UK social media users will have heard of the dancing pony or have been raving about it themselves. Mobile provider Three’s latest advert,...
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