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Dancing dogs and social media analytics
Every year, the Royal Variety Performance includes performers from all walks of life. This year was no different. A host of performers showcased their talent at the Royal Albert Hall, in front of The...
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What to look for in a social media monitoring tool
Social media monitoring is an increasingly important activity for any large organisation, but choosing a monitoring tool is a difficult decision. To help identify the key factors and questions to...
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Ryanair grounded on social
Snow can be a wonderful thing, until you try to get from A to B and your journey is disrupted, or worse cancelled. We’re only a couple of weeks into the winter and Stansted had to close last week due...
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Launching a new service or product? Don’t forget your customers!
Whenever a new product or service is launched, it’s vital there is a balance between promoting it to the best of the brand’s ability and not forgetting to provide exceptional customer service. This is...
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Toys R Us aims to make Christmas picture perfect on social
Every year brands compete during the festive season and this year has been no different, apart from the number of companies incorporating social media into their Christmas campaigns. One brand to do...
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Paddy Power gets huge publicity on social media following UEFA racism...
Last week UEFA announced that the Serbian Football Association would be fined £66,000 after members of the England under-21 team were subject to racist abuse and violence in a recent match....
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Knowing your influencers on social media
Fact: Most brands want to know who the most influential people talking about their company, products or services are. Subscribing to a social media monitoring tool, such as Sentiment Metrics, can help...
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Creating streams in a social media monitoring tool
Often users find the idea of working with a social media monitoring tool daunting. As a social media monitoring company which has won awards for ease of use and deployment, Sentiment Metrics feel it’s...
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Social Media and TV: X Factor vs. Strictly Come Dancing
During the past few months I’ve repeatedly heard that this series of the X Factor has been struggling for ratings and BBC’s Strictly Come Dancing has been the dominant force in prime time telly. Here...
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Santa gets social
The trees have been decorated, the cards sent out, not forgetting that all important Christmas lunch – but let’s not forget who many people think about…Santa Claus is coming to town! That’s right, lots...
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An engaging 2013
Is it really that time of the year again already?! A new year, a new start … and all that jazz. Statistics show that social media will be more important than ever for brands this year. Social Media...
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Apple iPad VS Kindle Fire: Who won the social battle at Christmas?
The Apple iPad vs the Kindle Fire – one of the hottest battles in the run-up to Christmas when both tablets will have been bought by many as presents for loved ones all around the world. According to...
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Sport brands, in-house marketing and social media engagement
Some brands want to manage their own voice on social media. Therefore, it may come as no surprise that sports firms such as Nike, are thought to be bringing their social media marketing in-house. In...
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Monitoring for Social Customer Service [webinar]
Social customer service is going mainstream as customers seek fast and efficient ways to raise issues, lodge complaints or offer compliments. Early adopters have been reaping the benefits for some...
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Don’t Blame Facebook – A social review
On Tuesday night, many people tuned into Channel 4’s documentary Don’t Blame Facebook. The programme looked into the repercussions faced by several UK based tweeters and Facebook users after making...
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Rolling out the red carpet on social
It’s the red carpet season for the film industry, and as you know the Oscars nominations have been announced! Some of the most well known films from 2012 have been nominated, whilst others, which were...
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The social reaction to the collapse of HMV
Since the announcement of HMV going into administration, it’s as if music lovers have gone into mourning. A lot of people recognise Nipper the dog looking into the gramophone; HMV’s iconic logo. But,...
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Social media and sports events [infographic]
Sports and social media are a great pairing. As millions of fans enjoy the action, social media can bring them all together in a way never before possible. This new infographic (below) from Eventility...
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Snow flurries causes chaos for social media users
Snow is like Marmite: you either love it or you hate it! If you wanted to travel by plane or train on Friday or over the weekend – passengers dreaded hearing two words – cancelled and delayed. And, as...
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It’s here! Sentiment Metrics has released Version 3 of its tool
After one year of dedicated work, the redevelopment of the Sentiment Metrics tool is complete! We were already awarded for ease of use and deployment in the enterprise, and on the back of some great...
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